Ok I don't complain a lot on my blog... but this is one thing that bugged me. Any other Tropicana drinkers out there? What do you think of the new packaging? Me... I hate it! I hate the fact that I now have to actually look at, no study, the package to find the type I want. We buy 2 cartons of Tropicana Pure Premium Heart Healthy Omega3 orange juice each week. The old carton the whole top of the carton was colored to show the type of juice. The new carton has a small stripe at the top of the carton shows the type. Yeah ... who has time to study the carton??
I contacted Tropicana to voice my opinion about this:
I am writing to let you know that I do not like the new packaging for your Tropicana Pure Premium ! We love your product and buy 2 containers of Heart Healthy Omega 3 juice every week. I used to be able to walk to the refrigerator case and look quickly and find the right kind. Now the difference between the different types are so subtle I have to actually study the carton. I'm a busy mother with 2 small children, I like to get in and get what I need when I'm shopping I don't want to have to study the orange juice cartons to find the type that we prefer to buy. I hope you reconsider the use of this new carton.
This is the reply I got:
Thank you for contacting us about the new Pure Premium label design. The new design was created with our consumers in mind so receiving your feedback is very much appreciated. In addition, we've shared your comments with our marketing team for review.
The reason we changed the design was because we wanted to capture the spirit of the morning by depicting the actual juice verses the fruit. We wanted to focus on the juice itself and bring it to life on the package.
Since you're a Tropicana fan, we've mailed you a coupon to enjoy a carton with our compliments and to show our appreciation. Your coupon should arrive in about a week.
Thank you for your feedback, Lori, and for selecting Tropicana. We hope you'll continue to select and enjoy our juice for many more years to come.
Happy New Year!
Tropicana Consumer Relations
So I say if you are also a Tropicana fan, and think this new packaging is not up to par... write to Tropicana and let them know!! (you can see the new and old packaging on their site too)